Coaches & Staff

Mental Performance and Behavioral Strategy for Coaches

Coaches are responsible for leading performance, managing personalities, shaping environments, making decisions under pressure, and bringing out the best in the athletes they serve.

Dr. Alicia Naser works with coaches individually and with coaching staffs to strengthen leadership, refine strategy, improve communication, and develop behavioral systems that support athlete performance and team excellence.

This work is designed for coaches who want to better understand the behavior of their athletes, the dynamics within their team, and their own performance as leaders.

Coaching Strategy Rooted in Behavioral Science

Every coach and team environment is different.

Through assessment and consultation, Dr. Naser helps identify the gaps in performance, the variables influencing athlete behavior, and the systems needed to improve execution.

This may include individualized behavior plans, frameworks for difficult situations, communication strategies, and performance systems designed to help coaches lead with greater clarity, precision, and effectiveness.

Organizational Assessment May Include:

  • Personal development

  • Mental performance

  • Leadership strategy

  • Communication patterns

  • Refining coaching systems

  • Managing difficult athlete behavior

  • Improving athlete buy-in and consistency

  • Understanding individual athlete barriers

  • Optimizing current coaching strategies

  • Supporting team culture and performance standards

  • Developing behavior plans for specific performance concerns

Coaching Application

  • “Dr. Naser is passionate about what she does and expresses that on her calls. Working with her is very easy because you’re able to connect and dive into topics more easily. Most importantly, when you need to hear it - she’s not afraid to hold back which I appreciate (Development = Excellence & Truth).”

    “Being able to dive into specific areas right away to help your overall professional development is something I’m thankful for and would push Dr. Naser for any Team, athlete and coach. Dr. Naser is no different than coaches and players - she wants to be great at what she does. The big thing for me is the care factor - a simple text goes a long way and she truly cares about the people she works with. Being able to communicate on specific areas, the time effort put in by Dr. Naser is greatly appreciated.”

    —Shane Talarico, Princeton University Mens Hockey, Coaching Staff

  • “Dr. Naser is extremely professional and has a great understanding of the challenges players, coaches and management face over the course of a season. She also offers specific advise for each individual and situation. Dr. Naser takes significant pride in the success of her clients. Always checking in pre game and post game to help you get in the best mind frame for success. She is also very cognizant and supportive of the future goals of her clients.”

    —Cody Campbell, GM & Coach, Minot Minotauros (NAHL)